Before you start a business website, it is important to make sure that you don’t make some of the common mistakes that cause business websites to fail. A website is an investment and like any investment, if you want that investment to pay off then you will need to take precautions to protect it and ensure that it grows to maturity.
Way of the Web has provided you with some of most common reasons business websites fail.
1. Poor Design
If a website has a poor initial design then things are always going to be difficult. If a website is too complicated for instance then users will get fed up with it and look for other alternatives. If a website is ugly or hard to understand then the same thing will happen. What it comes down to is the quality of experience that the user gets when visiting a website.
2. Tough Opposition
Sometimes businesses can take on more than they can handle. Even with a very well designed website with a load of awesome features. If your competition has a much higher website budget than you, it can be hard to compete. If you are in an industry with a lot of big spenders and you aren’t willing to invest similar amounts in your own online marketing then you will have to make up for it in other ways or else be prepared to be pushed from the Search Engine top rankings.
3. Lack Of Updates
Some businesses have a website made for them and then think that they never have to touch it again. This will often result in a good ranking initially followed by a drop when newer better websites come along. Customers will also get bored of your website if there is never any content on there and they may be inclined to seek out more proactive marketers. If you want to get to the top and stay at the top with your website then it is important that you continue to update it.
4. Minimal Content
Websites need to have plenty of information on them in order to be taken seriously by major search engines. They need a combination of images and text to achieve the best results. If you want your website to succeed you should aim to have at least 2000 words of text throughout your site and at least 5 images including a logo.
5. Poor coding
If a website is poorly coded then it will register lots of errors and websites with lots of errors are ranked poorly by Search Engines, if they even get rated at all. This is why it is better to go to a professional website developer rather than an amateur or hobbyist.