1. Free Advertising
Not only are you search engine rankings free, but they are one of the best proven forms of advertising in the modern world. If your website has been set up properly, you should be ranking for your chosen keywords, meaning when potential customers search for those keywords you come up. Since more and more people find the internet to be the easiest avenue for finding information on things they want, this is priceless advertising.
2. Less Paperwork
Think of the time that you and your employees will save by putting all of your most tedious paperwork online. Any type of form can be implemented into a web page through basic program to achieve the same result in an easier, more efficient, cheaper manner. You can also store forms and other PDF files on your web page for your customers to download, fill out and send in, so you don’t have to mail them out.
3. Digital Records
You will also have the benefit of being able to keep your information in a database on a server, so you can access your paperwork at the click of a button rather than having to go through inefficient filing processes. Once again this can save valuable time and resources and it will allow you to extend your capabilities to things such as mailing lists and integrated finance management systems.
4. Business Networking
Link to your business partners and associates and have them link to you. Create a larger network and increase your exposure by aligning yourself closer with those who would mutually benefit from such an endorsement.
Having a website provides an easy avenue for others to recommend you to potential customers. Often one of the first things that people will ask someone who is recommending a product is, “do they have a website?”. If you don’t have a website then you could potentially not benefit from the endorsement.
5. Professional Emails
Having a domain name associated with your business, for example. “www.mybusiness.com”, means that you can also have email addresses that end with that same domain name, for example. “John@mybusiness.com”. This is important to any business that wants to portray a highly professional image.
6. More Credibility
When businesses have a website, it provides gives them more credibility. People are less likely to trust brands with no websites because it makes them appear to be temporary and unaccountable. A real website shows customers that you mean business and you have invested in your own brand.
7. Easier To Find
If someone is searching for your business address, contact information or they just want to know more about you. Having a website makes you much easier to find. If you don’t have a website, people may need to rely on older less frequently updated platforms, such as a phone book or old advertisements. Provide your customers with a current website and make the process of finding your business much easier.
8. Appeals To Younger Generations
Younger generations look to the internet more than previous generations. If you are trying to stay relevant to the current market then you will want to appeal to the up and coming generations who will be your future market, as well as your current market. That is why it is important to be at the front line of internet technology.
9. More Time For The Important Things
A website can do a lot of jobs that you would have previously needed manpower for, such as providing information to customers, processing information and keeping records. By investing in a good website you will save money in the long run because you now have a program to take care of the more tedious elements of your business and you don’t need to pay someone to do it for you. That frees up more time to concentrate on delivering your product through your business.